Lion Strategy

For deal teams & investors

Is the case real?
And what would make us walk away?

Commercial and vendor diligence, investment cases and capital raises - for the deals you cannot settle just by checking management’s numbers.

Five weeks four-platform digital-marketplace sell-side vendor due diligence
60 interviews run across the UK and US
1m+ rows conversion funnel rebuilt
Six PE houses findings presented personally

The buying moment

Momentum is not evidence.

A deal process can make continuing feel safer than stopping. Lion focuses the work on the two or three questions capable of changing conviction, price or structure.

A buyer is outside its usual sector and needs a view that can survive investment-committee scrutiny.

A seller has a strong business but a commercial story the buyer will pull apart.

Historic benchmarks are useless because the market, technology or regulation is moving.

Management needs to raise without overstating the market - or hiding the defensive case.

What we test

The case, rebuilt independently.

The output

A clear verdict, not a menu: proceed or pass; price and conditions; mitigations; value-creation logic; and the evidence still needed before commitment.

Size, structure and true addressability of the market

Sources and durability of growth

Customer behaviour and competitive response

Unit economics and capital requirements

Buyer-specific fit, synergy and value

Assumptions most likely to impair the case

The price or conditions at which the answer changes

Selected transaction work

Evidence that stood up under a real clock.

See the full record

Sell-side vendor due diligence

8-figure exit to mid-market PE

Marketplace portfolio

Four platforms, 60 interviews, 1m+ rows and a network-effect thesis taken personally to six bidders in five weeks.

Entry screen

10 targets ranked

Consumer health

A flat £880m category resegmented into double-digit needs-based niches, with a ranked entry plan.

Investment case

£3.2m raised

Growth debt

Risk told straight, two weak sites named and a 15-shop defensive floor that survived lender scrutiny.

Investment thesis, tested

9-figure exit

Product tankers

A bullish fleet thesis rebuilt from tonne-miles and the order book - and reversed. The desk exited rather than doubled down; the disposal returned nine figures.

Investment case / vendor due diligence

PE raise → IPO

Premium food retail, MENA

An operating record blurred by successive shocks, rebuilt quarter by quarter to show the investable business underneath; the raise was supported on that evidence. The company has since listed at a c.$60m valuation, and now trades at a nine-figure market cap.

Read the case