Lion Strategy
←︎ ALL ENGAGEMENTS CASE STUDY 08 OF 12 · TRANSACTION

Founder-led chain · Growth debt · UK · Recession

Growth debt raised at the bottom of the credit cycle.

A nine-shop independent asked lenders for £3.2m to more than double its estate while GDP was falling.

£3.2m raised mid-recession

159 customers surveyed
47 competitor customers
15-shop defensive floor

Transaction
PE / investor
Retail betting

Busy British high street

The challenge

The proposal combined discretionary spend, a recession and a small operator competing with majors. The founder needed a case built to survive credit scrutiny.

The work

Office for National Statistics data back to 1978 inverted the consensus that gambling was simply recession-proof: over-the-counter betting was falling while machine gaming grew. Every proposed site was scored, growth rebased to 3% and economics benchmarked against the majors.

The result

The lending case named two underperforming shops, restated one result on a conservative basis and showed a viable 15-shop business on under half the funding. The company raised £3.2m when banks had stopped lending.

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Engagements were won and led by Elliot Ronald and delivered by teams under his direction at Lion Strategy or its predecessor firm, Hambalt. Client confidentiality is absolute; cases are anonymised except where the work is already on the public record.

If a decision like this one is on your desk, talk it through - a conversation, not a pitch.
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