Lion Strategy

Expertise

Where we have
pattern recognition.

Sector knowledge is valuable when it changes the questions an adviser asks, the risks they notice and the evidence they trust.

01

AI & intelligent systems

The strategic question is not whether AI matters. It is where performance and economics are sufficient to redesign the workflow - and where human judgement must remain accountable.

Patterns we recognise

Demonstrations that do not survive deployment

Productivity claims omitting integration and supervision

Visible use cases chosen ahead of valuable ones

Governance designed apart from actual system behaviour

Decisions we resolve

Which workflows justify investment

Where AI creates defensible advantage

Build, buy or partner

Which decision rights stay human

Proof in the record Agents in production in client work · six LLM/agent configurations in daily use · c.250 senior hours saved in a quarter · 3,000+ commits
02

Digital assets & financial infrastructure

Software infrastructure, market microstructure, incentive design and regulation meet in one asset class. Similar-looking businesses can carry radically different liquidity, governance and revenue risk.

Patterns we recognise

Temporary market structure mistaken for durable revenue

Liquidity mistaken for demand

Token incentives hiding weak underlying economics

Regulation treated as external rather than strategic

Decisions we resolve

Where new rails are economically superior

Which revenue persists across cycles

How control and counterparty risk change the case

Enter, invest, partner or wait

Proof in the record Personal capital held since 2017 · MiCA, GENIUS Act and FCA working literacy · digital-marketplace network effects quantified · 30-market payments precedent
03

Consumer, commerce & payments

The data can be abundant while the demand logic is wrong. The answer often sits one segmentation below the category the industry uses - and one channel beyond the economics it reports.

Patterns we recognise

Growth purchased after it stopped creating value

Aggregation mistaken for a network effect

Structural change extrapolated from historic behaviour

Volume used as a proxy for customer value

Decisions we resolve

Which customers and propositions deserve investment

Where growth is genuinely incremental

Whether a marketplace has durable network effects

What scale and model the evidence supports

Proof in the record From a 15-shop portfolio to a 6,400-city demand map · c.€1.7tn payments headroom · 1m+ marketplace rows · c.£880m consumer-health screen
04

Infrastructure, cities & development

Large developments acquire momentum before demand, capacity and sequence have been independently established. The central risk is building the wrong asset at the wrong scale.

Patterns we recognise

Demand inferred from the proposed capacity

Prestige overriding commercial evidence

Central cases tested harder than downside

Full scale presented as the only viable option

Decisions we resolve

Demand independent of the proposal

Capacity the market can support

Components that create value

Proceed, resize, resequence or stop

Proof in the record c.US$1bn stadium district · 2,000-city airport model · 20km² masterplan · 12-programme national strategy

What travels

Different markets. The same decision failures.

The proposed solution is defined before the problem.

Activity is mistaken for demand.

Technical possibility is mistaken for commercial value.

Forecasts inherit rather than test the central assumption.

Momentum makes continuing look safer than stopping.

Advisers are rewarded for validating the largest programme.

See how the pattern changed the answer