Founder-led group · Investment case / vendor due diligence · MENA
At surface level: an operating record blurred by shocks, and founders seeking capital to step-change the business.
Overheads down c.6 points
Affluent segment ~17% p.a.
Five years rebuilt
Transaction
PE / investor
Premium food retail
Successive socio-political shocks had hit footfall, an import restriction had squeezed the highest-value category and one store had lost a third of sales. The question was whether an investable business remained under the disruption.
Five years of quarterly performance separated external shocks from operating economics, stripping out new-store drag and a one-period subsidy. One store’s underperformance was analysed openly rather than explained away.
The prize was sized from affluent-household growth, while improving overheads, fit-out capital and store maturity demonstrated the underlying economics. The raise was supported on that evidence - not a generic recovery story. The arc since has proven the case: the company went on to list at a c.$60m valuation and now trades at a nine-figure market cap.
Engagements were won and led by Elliot Ronald and delivered by teams under his direction at Lion Strategy or its predecessor firm, Hambalt. Client confidentiality is absolute; cases are anonymised except where the work is already on the public record.