Lion Strategy
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Founder-led group · Investment case / vendor due diligence · MENA

A founder-led grocer’s raise, proven under three years of shocks - then an IPO.

At surface level: an operating record blurred by shocks, and founders seeking capital to step-change the business.

PE raise → IPO raise supported; since listed

Overheads down c.6 points
Affluent segment ~17% p.a.
Five years rebuilt

Transaction
PE / investor
Premium food retail

Premium Middle-Eastern grocery interior

The challenge

Successive socio-political shocks had hit footfall, an import restriction had squeezed the highest-value category and one store had lost a third of sales. The question was whether an investable business remained under the disruption.

The work

Five years of quarterly performance separated external shocks from operating economics, stripping out new-store drag and a one-period subsidy. One store’s underperformance was analysed openly rather than explained away.

The result

The prize was sized from affluent-household growth, while improving overheads, fit-out capital and store maturity demonstrated the underlying economics. The raise was supported on that evidence - not a generic recovery story. The arc since has proven the case: the company went on to list at a c.$60m valuation and now trades at a nine-figure market cap.

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PREVIOUS TRANSACTION A four-platform digital marketplace vendor due diligence carried out in five weeks.
NEXT TRANSACTION A crowded £880m market turned into a ranked entry plan.

Engagements were won and led by Elliot Ronald and delivered by teams under his direction at Lion Strategy or its predecessor firm, Hambalt. Client confidentiality is absolute; cases are anonymised except where the work is already on the public record.

If a decision like this one is on your desk, talk it through - a conversation, not a pitch.
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